MACTA Annual Conference 2013

Tuesday, October 29, 2013

General Sessions:

Minnesota Communications Landscape 2014
NATOA’s National Perspective

Sessions in Two Tracks:

» The Minnesota Office of Broadband is Open for Business
» Using Social Media to Target Your Audience
» Franchise Renewal Updates

» Lighting Our World, For Your Camera
» Metro Sports Producers Present: Event Coverage Strategy
» Youth Media: More Than Wayne’s World

Who Should Attend?

» Cable Franchise Administrators and Commissioners
» Broadband/fiber network Administrators
» Communication Professionals
» Data Communication Professionals
» Institutional Network Administrators
» Overall Administrators of Municipal and Non-profit Operations
» Video Programming Professionals


  Register before October 1 Register after October 1
Member $200 $300
Non-Member $300 $330

Multiple Registration Discount Incentives
If you register three or more people, you may deduct $20 per person from the fee. Multiple registrations must
be from the same organization and in one payment.

Registration fee includes: Educational sessions, handout materials, trade show with exhibitors, continental breakfast, luncheon, and refreshments

Thank you to our Conference Sponsors!



CBG Communications, Inc.



Park Plaza Hotel | 4460 W 78th Street Circle | Bloomington, MN

A block of rooms will be held at the Park Plaza Hotel until October 15 for MACTA Conference participants.

Rates and Reservations
Special room rates are $81 plus tax for single or double occupancy. Reservations should be made directly with the hotel at 952-831-3131. Be sure to mention the MACTA Conference when making your reservation

Conference Schedule

7:20 – 8:20 a.m.

Registration, Continental Breakfast Visit with Vendors

8:20 – 8:30 a.m.

Welcome and introduction, MACTA President (Mike Reardon)

8:30 – 9:45 a.m.

Opening General Session: Minnesota Communications Landscape 2014

MACTA’s 30th annual conference will kick-off with an esteemed panel of Minnesota legislators and industry representatives who will provide their perspectives on what may happen in 2014 regarding state vs. local franchising, telecom re-write, broadband initiatives and more.

9:45 – 10:15 a.m.

Break and Visit with Vendors

10:15 – 11:30 a.m.

Policy/Legal track – The Minnesota Office of Broadband is Open for Business

The 2013 Minnesota Legislature established the Office of Broadband. Learn how the Office will interplay with Governor’s Broadband Task Force, if the State is on track to meet its 2015 broadband goals, what role does local government have in broadband deployment and what state and national issues might affect broadband in Minnesota.

10:30 – 11:30 a.m.

Content/Technical track – Lighting Our World, For Your Camera

Council Chambers, Studios, Conference Rooms, and On-Location; whether it’s a city meeting, anchor desk, videoconferencing, or in the field, lighting will make or break your video production quality. Natural light, the classic Lowell Kit, Par 64s, Anton Bauer camera light, reflectors, and a new generation of LED instruments are just some of the options available to light the various environments that your camera must capture professionally. This session will try to shed some “light” on the subject by examining solutions that can be applied across a spectrum of video production settings.

11:30 – 1:00 p.m.

Luncheon & Presentation: NATOA’s National Perspective

NATOA’s Executive Director will provide national insight on what is happening in D.C. as it pertains to the FCC and Congress and what NATOA is doing, and what MACTA and its members should be doing, at the federal level.

Speaker: Steve Traylor, NATOA Executive Director

1:00 – 1:30 p.m.

General Business Meeting of the MACTA Membership

1:30 – 2:00 p.m.

Dessert and Visit with Vendors

2:00 – 3:15 p.m.

Policy/Legal track – Using Social Media to Target Your Audience

The Internet and social media are both a blessing and curse. Audiences are much more fragmented today, but that fragmentation allows for more targeted communications. Josh Dahmes, the President of the Risdall Online Marketing Group, will help sort it all out for those of us who are having a hard time getting beyond Twitter and Facebook to Pinterest, Instagram and the rest.

2:00 – 3:15 p.m.

Content/Technical track – Metro Sports Producers Present: Event Coverage Strategy

Three different access facilities will share their strategy on how they handle event coverage. From sports to concerts or whatever takes you outside the studio. Topics include mobile trucks vs. single-camera coverage; getting crew and announcers; along with what types of events get covered. Examples from facilities will include an educational facility that uses students, a facility that uses volunteers and a facility that uses paid staff/crew.

3:30 – 4:45 p.m.

Policy/Legal track – Franchise Renewal Updates*

This session will include a discussion of the latest issues and developments in cable franchise renewal. Bring your questions about HD channels and VOD, the formal vs. the informal renewal process, needs ascertainment and PEG support, I-Nets vs. managed services, and more.

*Participation in this session limited to local government representatives only

3:30 – 4:45 p.m.

Content/Technical track – Youth Media: More Than Wayne’s World

The Twin Cities area is home to a variety of youth media programs that focus on digital literacy, the development of life skills and community involvement. In return, young people bring their energy and enthusiasm to our community media operations; in short, they are our future. The panelists for this session will provide an overview of youth media programs in the metro and provide guidance on how to start and integrate a youth media program in your community media facility.

4:45 p.m.

Conference Concludes

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